Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando
Dare to Make History: Chasing a Dream and Fighting for Equity
Three-time Olympic medalist twin sisters Jocelyne and Monique are no strangers to success on the ice. But their proudest career moment so far occurred in the USA Hockey League boardroom, where they led successful negotiations to secure significant compensation improvements for the women’s national team. With this victory, the Lamoureux sisters scored a momentous win not just for themselves, but for generations of women to come.
Needless to say, these trailblazers were not about to let the constraints of traditional publishing prevent them from telling their story their way. It was our honor to help them do it.
The Perfect Pairing
Like many aspiring authors with world-class stories to tell, the twins were frustrated with the inflexible offerings of traditional publishing. With the hope of charting a different path, their agent recommended Radius Book Group, and we set about working together.
From the start, the Lamoureux sisters insisted on the same exceptional standards they embodied in their athletic careers. First on the list: they would need an editor who understood their commitment that took them from North Dakota backyard hockey to the global pinnacle of their sport. To meet that goal, we leveraged our decades-strong publishing network to find the best editor in the business for their book (herself a mother of hockey players).
The twins continued their norm-defying approach to publishing by planning their own cover photoshoot, opting for the added value of a color photo gallery and subject index into the book production, and developing a marketing campaign that capitalized on a personalized approach to sending advanced review copies. Best of all, we helped them realize their dream of widespread distribution, something typically available exclusively to traditional publishers.
Sticking With It
Now mere months away from release, Jocelyne and Monique couldn’t be happier with the final product. By pursuing their unique vision with our aligned expertise, the Lamoureux sisters have created a stirring testament to achievement and equity that resonates far beyond the rink.