The Five-and-a-Half Rules of Market Research

Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to know how your book compares to others […]

Do Authors Still Need Publishers?

The Question Countless publishers of different stripes around the world diligently strive to make it in this tough industry. The publishing landscape is ever-changing. Some stalwarts are closing their doors for good after a long run, while brash newcomers are just setting up shop. Mergers and acquisitions contract the market, while new technologies expand possibilities. […]

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s […]

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