Publishing Quality Quickly: Fast to Market Does Not Need to Sacrifice Quality

One reason authors choose a hybrid publisher is control, especially control over when they will be able to publish and start selling their book. Either from having experienced the publishing process with a traditional publisher, or from hearing horror stories from other authors, a lot of authors find it incomprehensible that it can take twelve […]

What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can’t see past the book. In the digital age, publishing isn’t about books, journals, or magazines. Those products generate revenue, that’s true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field […]

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s […]

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for […]

Why Does It Take So Long? (Part 1 of 2)

Authors Need to Plan from Beginning to End In last week’s post we discussed the sales cycle of your book from end to beginning. This week we take a step back and put the sales cycle in the context of the entire publishing process. You are investigating publishers who might publish your book, or help […]

Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Sales Is a Process “Hey, Mark,” Bill cheerily told me in one of our first phone calls, “I just wanted to make sure to remind you that sales materials are due in two weeks. We need to get them in the hands of the sales team far enough before next season’s pre-sales meeting, so they have […]

Authors Come First

Author-Centered Publishing vs. Traditional Publishing Authors have many options for publishing their books, at least theoretically. In the mix of traditional and self-publishing options, author-centered publishing is a distinct alternative. Traditional publishing is still perhaps the first option many authors imagine when writing their manuscript and dreaming of holding a copy of the hardcover edition […]

Professional Self-Publishing Is More Than Do-It-Yourself

The tidal wave of self-published books inundating the reading public the world over may seem like the result of a do-it-yourself earthquake. But in today’s world, large and small publishers alike are part of a long and complex chain. Quite simply, self-publishing is not solely a DIY enterprise. You may be cutting out the gatekeepers […]

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Author-Centered Publishing

Traditional publishing no longer holds a monopoly on the book industry. Self-publishing, author-centered publishing, and variations of them have laid claim to their own slices of the industry pie. Each has its place serving the needs of different authors, or even the same authors publishing different titles. Most people understand traditional publishing and self-publishing, which […]

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