The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s […]

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for […]

Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Sales Is a Process “Hey, Mark,” Bill cheerily told me in one of our first phone calls, “I just wanted to make sure to remind you that sales materials are due in two weeks. We need to get them in the hands of the sales team far enough before next season’s pre-sales meeting, so they have […]

Submission