Getting into Bookstores

Export to PDF | Export to DOCWhen you publish a book, you want to see it in bookstores. All the while you were writing, editing, designing, typesetting, producing, and printing the book, the anticipation of actually seeing and picking up a copy in a bookstore motivated you. Your book is your baby and as a […]

Plagiarism and Permissions

Export to PDF | Export to DOCNOTE: This article intends to describe plagiarism and discuss the issues faced by authors and publishers with respect to permissions. THIS IS NOT LEGAL ADVICE AND SHOULD NOT BE CONSTRUED AS SUCH. FOR LEGAL ADVICE SEEK THE COUNSEL OF A REPUTABLE INTELLECTUAL PROPERTY ATTORNEY IN GOOD STANDING WITH THE […]

The God Factor in Publishing

Export to PDF | Export to DOCReligious books are alive and well. In the United States, sales of religious nonfiction titles grew 5.8% in 2018, totaling almost 44 million units. And that is only retail sales reported through industry sources. With a background in religious publishing, I closely watch trends and developments in this space. […]

The Five-and-a-Half Rules of Market Research

Export to PDF | Export to DOC Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to […]

Who Should Edit Your Manuscript?

Export to PDF | Export to DOCEvery Manuscript Needs To Be Edited Authors are not the best editors of their own writing. I can’t think of a single manuscript that could have been published without someone other than the author editing it. Rarely—only three in my 30+ years as an editor—does an author deliver a […]

Why is Cover Design So Important?

Export to PDF | Export to DOCYes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a […]

Do Authors Still Need Publishers?

Export to PDF | Export to DOCThe Question Countless publishers of different stripes around the world diligently strive to make it in this tough industry. The publishing landscape is ever-changing. Some stalwarts are closing their doors for good after a long run, while brash newcomers are just setting up shop. Mergers and acquisitions contract the […]

The Weight Behind ISBNs that Authors Should Know

Export to PDF | Export to DOCAn author called the other day to discuss a book project. She had done her homework and had a lot of great questions to ask. One question in particular was, “If I publish with Radius Book Group, who owns the ISBN?” “Before I answer that question,” I replied, “help […]

A World-Changing Book

Export to PDF | Export to DOCOn December 4, 2018, Radius releases Station Blackout, by Charles A. Casto. This is no ordinary book but one about a catastrophe unprecedented in human history that took place March 11, 2011 in Fukushima, Japan. What makes this unimaginable tragedy so singular and extraordinary is how natural forces and […]

3 Basic Ingredients to Publish Your Book

Export to PDF | Export to DOCMost authors who choose to publish their book independently may be experts in their field but are not publishing experts. If they are passionate enough about their subject to want to publish a book, they have to figure out how to get their book to market. But that shouldn’t […]

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