What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can’t see past the book. In the digital age, publishing isn’t about books, journals, or magazines. Those products generate revenue, that’s true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field […]

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s […]

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for […]

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Author-Centered Publishing

Traditional publishing no longer holds a monopoly on the book industry. Self-publishing, author-centered publishing, and variations of them have laid claim to their own slices of the industry pie. Each has its place serving the needs of different authors, or even the same authors publishing different titles. Most people understand traditional publishing and self-publishing, which […]

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