Why is Cover Design So Important?

Yes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a single word on the inside of […]

When Writing Is More Than Writing

When Writing Is More than Just Writing

Introduction Guy Kawasaki and Shawn Welch’s book, APE: How to Publish a Book, discusses the strategy of crowdsourcing editorial feedback. It is a variation of crowd funding, where an individual or organization tries to generate interest in their idea or project, to raise money to support the development of the project. They use various means to […]

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