Getting into Bookstores

When you publish a book, you want to see it in bookstores. All the while you were writing, editing, designing, typesetting, producing, and printing the book, the anticipation of actually seeing and picking up a copy in a bookstore motivated you. Your book is your baby and as a proud parent, it would be disappointing […]

The God Factor in Publishing

Religious books are alive and well. In the United States, sales of religious nonfiction titles grew 5.8% in 2018, totaling almost 44 million units. And that is only retail sales reported through industry sources. With a background in religious publishing, I closely watch trends and developments in this space. An author asked me about the […]

The Five-and-a-Half Rules of Market Research

Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to know how your book compares to others […]

Why is Cover Design So Important?

Yes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a single word on the inside of […]

Do Authors Still Need Publishers?

The Question Countless publishers of different stripes around the world diligently strive to make it in this tough industry. The publishing landscape is ever-changing. Some stalwarts are closing their doors for good after a long run, while brash newcomers are just setting up shop. Mergers and acquisitions contract the market, while new technologies expand possibilities. […]

The Weight Behind ISBNs that Authors Should Know

An author called the other day to discuss a book project. She had done her homework and had a lot of great questions to ask. One question in particular was, “If I publish with Radius Book Group, who owns the ISBN?” “Before I answer that question,” I replied, “help me understand why you want to […]

3 Basic Ingredients to Publish Your Book

Most authors who choose to publish their book independently may be experts in their field but are not publishing experts. If they are passionate enough about their subject to want to publish a book, they have to figure out how to get their book to market. But that shouldn’t require them to learn everything there […]

What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can’t see past the book. In the digital age, publishing isn’t about books, journals, or magazines. Those products generate revenue, that’s true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field […]

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s […]

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for […]

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