Getting into Bookstores

When you publish a book, you want to see it in bookstores. All the while you were writing, editing, designing, typesetting, producing, and printing the book, the anticipation of actually seeing and picking up a copy in a bookstore motivated you. Your book is your baby and as a proud parent, it would be disappointing […]

Plagiarism and Permissions

NOTE: This article intends to describe plagiarism and discuss the issues faced by authors and publishers with respect to permissions. THIS IS NOT LEGAL ADVICE AND SHOULD NOT BE CONSTRUED AS SUCH. FOR LEGAL ADVICE SEEK THE COUNSEL OF A REPUTABLE INTELLECTUAL PROPERTY ATTORNEY IN GOOD STANDING WITH THE BAR IN THE STATE WHERE THE […]

The God Factor in Publishing

Religious books are alive and well. In the United States, sales of religious nonfiction titles grew 5.8% in 2018, totaling almost 44 million units. And that is only retail sales reported through industry sources. With a background in religious publishing, I closely watch trends and developments in this space. An author asked me about the […]

The Five-and-a-Half Rules of Market Research

Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to know how your book compares to others […]

Who Should Edit Your Manuscript?

Every Manuscript Needs To Be Edited Authors are not the best editors of their own writing. I can’t think of a single manuscript that could have been published without someone other than the author editing it. Rarely—only three in my 30+ years as an editor—does an author deliver a manuscript in such great shape that […]

Why is Cover Design So Important?

Yes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a single word on the inside of […]

A World-Changing Book

On December 4, 2018, Radius releases Station Blackout, by Charles A. Casto. This is no ordinary book but one about a catastrophe unprecedented in human history that took place March 11, 2011 in Fukushima, Japan. What makes this unimaginable tragedy so singular and extraordinary is how natural forces and human decisions colluded to bring death […]

Authors Come First

Author-Centered Publishing vs. Traditional Publishing Authors have many options for publishing their books, at least theoretically. In the mix of traditional and self-publishing options, author-centered publishing is a distinct alternative. Traditional publishing is still perhaps the first option many authors imagine when writing their manuscript and dreaming of holding a copy of the hardcover edition […]

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Author-Centered Publishing

Traditional publishing no longer holds a monopoly on the book industry. Self-publishing, author-centered publishing, and variations of them have laid claim to their own slices of the industry pie. Each has its place serving the needs of different authors, or even the same authors publishing different titles. Most people understand traditional publishing and self-publishing, which […]

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