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Getting into Bookstores

Getting into Bookstores

When you publish a book, you want to see it in bookstores. All the while you were writing, editing, designing, typesetting, producing, and printing the book, the anticipation of actually seeing and picking up a copy in a bookstore motivated you. Your book is your baby and as a proud parent, it would be disappointing for your book not to…
Plagiarism and Permissions

Plagiarism and Permissions

NOTE: This article intends to describe plagiarism and discuss the issues faced by authors and publishers with respect to permissions. THIS IS NOT LEGAL ADVICE AND SHOULD NOT BE CONSTRUED AS SUCH. FOR LEGAL ADVICE SEEK THE COUNSEL OF A REPUTABLE INTELLECTUAL PROPERTY ATTORNEY IN GOOD STANDING WITH THE BAR IN THE STATE WHERE THE ATTORNEY PRACTICES. Plagiarism A January…
The God Factor in Publishing

The God Factor in Publishing

Religious books are alive and well. In the United States, sales of religious nonfiction titles grew 5.8% in 2018, totaling almost 44 million units. And that is only retail sales reported through industry sources. With a background in religious publishing, I closely watch trends and developments in this space. An author asked me about the God factor in publishing the…
The Five-and-a-Half Rules of Market Research

The Five-and-a-Half Rules of Market Research

Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to know how your book compares to others already on the market. We…
Who Should Edit Your Manuscript?

Who Should Edit Your Manuscript?

Every Manuscript Needs To Be Edited Authors are not the best editors of their own writing. I can’t think of a single manuscript that could have been published without someone other than the author editing it. Rarely—only three in my 30+ years as an editor—does an author deliver a manuscript in such great shape that it only needs minimal formatting…
Why is Cover Design So Important?

Why is Cover Design So Important?

Yes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a single word on the inside of the book. First impressions matter—a…
Do Authors Still Need Publishers?

Do Authors Still Need Publishers?

The Question Countless publishers of different stripes around the world diligently strive to make it in this tough industry. The publishing landscape is ever-changing. Some stalwarts are closing their doors for good after a long run, while brash newcomers are just setting up shop. Mergers and acquisitions contract the market, while new technologies expand possibilities. The process can be awfully…
The Weight Behind ISBNs that Authors Should Know

The Weight Behind ISBNs that Authors Should Know

An author called the other day to discuss a book project. She had done her homework and had a lot of great questions to ask. One question in particular was, "If I publish with Radius Book Group, who owns the ISBN?" "Before I answer that question," I replied, "help me understand why you want to know." "Well," she explained, "I…
A World-Changing Book

A World-Changing Book

On December 4, 2018, Radius releases Station Blackout, by Charles A. Casto. This is no ordinary book but one about a catastrophe unprecedented in human history that took place March 11, 2011 in Fukushima, Japan. What makes this unimaginable tragedy so singular and extraordinary is how natural forces and human decisions colluded to bring death and destruction to Japan. The…
3 Basic Ingredients to Publish Your Book

3 Basic Ingredients to Publish Your Book

Most authors who choose to publish their book independently may be experts in their field but are not publishing experts. If they are passionate enough about their subject to want to publish a book, they have to figure out how to get their book to market. But that shouldn't require them to learn everything there is to know about book…
Publishing Quality Quickly: Fast to Market Does Not Need to Sacrifice Quality

Publishing Quality Quickly: Fast to Market Does Not Need to Sacrifice Quality

One reason authors choose a hybrid publisher is control, especially control over when they will be able to publish and start selling their book. Either from having experienced the publishing process with a traditional publisher, or from hearing horror stories from other authors, a lot of authors find it incomprehensible that it can take twelve to eighteen months to publish…
What Baseball Can Teach Us About Publishing

What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can't see past the book. In the digital age, publishing isn't about books, journals, or magazines. Those products generate revenue, that's true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field translates into more customers and…
The Importance of an Author Platform

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s blog post, "Learn Why Publishers…
Why Does It Take So Long? (Part 2 of 2)

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for printing. This involves getting quotes…
Why Does It Take So Long? (Part 1 of 2)

Why Does It Take So Long? (Part 1 of 2)

Authors Need to Plan from Beginning to End In last week’s post we discussed the sales cycle of your book from end to beginning. This week we take a step back and put the sales cycle in the context of the entire publishing process. You are investigating publishers who might publish your book, or help you to do it yourself.…
Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Sales Is a Process "Hey, Mark," Bill cheerily told me in one of our first phone calls, "I just wanted to make sure to remind you that sales materials are due in two weeks. We need to get them in the hands of the sales team far enough before next season's pre-sales meeting, so they have time to read them." "What…
Publishers Weekly Feature Article Highlights Radius

Publishers Weekly Feature Article Highlights Radius

Who knew business books were big business? Well, based on the sales data, just about everybody. Lots of people are buying them. A recent Publishers Weekly, article sheds light on this issue. Of particular note is the special section "Business Books as Calling Cards." Author Sarah Robbins highlights Radius Book Group in that section. Radius uses a hybrid model of publishing. While traditional publishing is strong…
Radius Trusted by Jane Friedman

Radius Trusted by Jane Friedman

Trust is a big deal to self-publishing authors. When it comes to full-service self-publishers, Jane Friedman trusts Radius Book Group. Independent authors who are serious about publishing learn all they can before making decisions. As a result, they look for expert advice from trusted sources, such as Jane. Why do people trust Jane? Twenty years in the publishing industry and many…
Why Publish?

Why Publish?

It used to be that authors wrote and publishers published books. Now authors both write and publish their own books. What may have gotten lost in the transition is why someone would choose to publish a book. We know why traditional publishers publish books; they want to make money. Their decision to publish these and not those titles boils down…
When Writing Is More than Just Writing

When Writing Is More than Just Writing

Introduction Guy Kawasaki and Shawn Welch’s book, APE: How to Publish a Book, discusses the strategy of crowdsourcing editorial feedback. It is a variation of crowd funding, where an individual or organization tries to generate interest in their idea or project, to raise money to support the development of the project. They use various means to promote and make their project…
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