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What Baseball Can Teach Us About Publishing

What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can't see past the book. In the digital age, publishing isn't about books, journals, or magazines. Those products generate revenue, that's true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field translates into more customers and…
The Importance of an Author Platform

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s blog post, "Learn Why Publishers…
Why Does It Take So Long? (Part 2 of 2)

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for printing. This involves getting quotes…
Why Does It Take So Long? (Part 1 of 2)

Why Does It Take So Long? (Part 1 of 2)

Authors Need to Plan from Beginning to End In last week’s post we discussed the sales cycle of your book from end to beginning. This week we take a step back and put the sales cycle in the context of the entire publishing process. You are investigating publishers who might publish your book, or help you to do it yourself.…
Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Publishing in Reverse: Understanding the Sales Process of Publishing from Z-A

Sales Is a Process "Hey, Mark," Bill cheerily told me in one of our first phone calls, "I just wanted to make sure to remind you that sales materials are due in two weeks. We need to get them in the hands of the sales team far enough before next season's pre-sales meeting, so they have time to read them." "What…
Publishers Weekly Feature Article Highlights Radius

Publishers Weekly Feature Article Highlights Radius

Who knew business books were big business? Well, based on the sales data, just about everybody. Lots of people are buying them. A recent Publishers Weekly, article sheds light on this issue. Of particular note is the special section "Business Books as Calling Cards." Author Sarah Robbins highlights Radius Book Group in that section. Radius uses a hybrid model of publishing. While traditional publishing is strong…
Radius Trusted by Jane Friedman

Radius Trusted by Jane Friedman

Trust is a big deal to self-publishing authors. When it comes to full-service self-publishers, Jane Friedman trusts Radius Book Group. Independent authors who are serious about publishing learn all they can before making decisions. As a result, they look for expert advice from trusted sources, such as Jane. Why do people trust Jane? Twenty years in the publishing industry and many…
Why Publish?

Why Publish?

It used to be that authors wrote and publishers published books. Now authors both write and publish their own books. What may have gotten lost in the transition is why someone would choose to publish a book. We know why traditional publishers publish books; they want to make money. Their decision to publish these and not those titles boils down…
When Writing Is More than Just Writing

When Writing Is More than Just Writing

Introduction Guy Kawasaki and Shawn Welch’s book, APE: How to Publish a Book, discusses the strategy of crowdsourcing editorial feedback. It is a variation of crowd funding, where an individual or organization tries to generate interest in their idea or project, to raise money to support the development of the project. They use various means to promote and make their project…
Authors Come First

Authors Come First

Author-Centered Publishing vs. Traditional Publishing Authors have many options for publishing their books, at least theoretically. In the mix of traditional and self-publishing options, author-centered publishing is a distinct alternative. Traditional publishing is still perhaps the first option many authors imagine when writing their manuscript and dreaming of holding a copy of the hardcover edition of their finished book in…
Professional Self-Publishing Is More Than Do-It-Yourself

Professional Self-Publishing Is More Than Do-It-Yourself

The tidal wave of self-published books inundating the reading public the world over may seem like the result of a do-it-yourself earthquake. But in today’s world, large and small publishers alike are part of a long and complex chain. Quite simply, self-publishing is not solely a DIY enterprise. You may be cutting out the gatekeepers by self-publishing, but to create…
Author-Centered Publishing

Author-Centered Publishing

Traditional publishing no longer holds a monopoly on the book industry. Self-publishing, author-centered publishing, and variations of them have laid claim to their own slices of the industry pie. Each has its place serving the needs of different authors, or even the same authors publishing different titles. Most people understand traditional publishing and self-publishing, which represent the two ends of…
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