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The Five-and-a-Half Rules of Market Research

The Five-and-a-Half Rules of Market Research

Before you can publish your book, you will need to figure out where it belongs in the book universe. Unless you are inventing an entirely new class of books, yours will fall within an existing category. Booksellers, marketing teams, publicists, and, most of all, customers, all want to know how your book compares to others already on the market. We…
Who Should Edit Your Manuscript?

Who Should Edit Your Manuscript?

Every Manuscript Needs To Be Edited Authors are not the best editors of their own writing. I can’t think of a single manuscript that could have been published without someone other than the author editing it. Rarely—only three in my 30+ years as an editor—does an author deliver a manuscript in such great shape that it only needs minimal formatting…
Why is Cover Design So Important?

Why is Cover Design So Important?

Yes, Customers Judge A Book By Its Cover If you think customers don’t judge a book by its cover, think again. Just go to a bricks and mortar store and meander around watching people browse the bookshelves. These customers are judging the books they are seeing without reading a single word on the inside of the book. First impressions matter—a…
Do Authors Still Need Publishers?

Do Authors Still Need Publishers?

The Question Countless publishers of different stripes around the world diligently strive to make it in this tough industry. The publishing landscape is ever-changing. Some stalwarts are closing their doors for good after a long run, while brash newcomers are just setting up shop. Mergers and acquisitions contract the market, while new technologies expand possibilities. The process can be awfully…
The Weight Behind ISBNs that Authors Should Know

The Weight Behind ISBNs that Authors Should Know

An author called the other day to discuss a book project. She had done her homework and had a lot of great questions to ask. One question in particular was, "If I publish with Radius Book Group, who owns the ISBN?" "Before I answer that question," I replied, "help me understand why you want to know." "Well," she explained, "I…
A World-Changing Book

A World-Changing Book

On December 4, 2018, Radius releases Station Blackout, by Charles A. Casto. This is no ordinary book but one about a catastrophe unprecedented in human history that took place March 11, 2011 in Fukushima, Japan. What makes this unimaginable tragedy so singular and extraordinary is how natural forces and human decisions colluded to bring death and destruction to Japan. The…
3 Basic Ingredients to Publish Your Book

3 Basic Ingredients to Publish Your Book

Most authors who choose to publish their book independently may be experts in their field but are not publishing experts. If they are passionate enough about their subject to want to publish a book, they have to figure out how to get their book to market. But that shouldn't require them to learn everything there is to know about book…
Publishing Quality Quickly: Fast to Market Does Not Need to Sacrifice Quality

Publishing Quality Quickly: Fast to Market Does Not Need to Sacrifice Quality

One reason authors choose a hybrid publisher is control, especially control over when they will be able to publish and start selling their book. Either from having experienced the publishing process with a traditional publisher, or from hearing horror stories from other authors, a lot of authors find it incomprehensible that it can take twelve to eighteen months to publish…
What Baseball Can Teach Us About Publishing

What Baseball Can Teach Us About Publishing

Many publishers and the customers who buy their books can't see past the book. In the digital age, publishing isn't about books, journals, or magazines. Those products generate revenue, that's true, but success in the publishing business depends on the identity those products create. Take baseball, for example. Fielding a winning team on the field translates into more customers and…
The Importance of an Author Platform

The Importance of an Author Platform

If you want to publish a book, you had better arrive at the party with a strong author platform. While the arena of book marketing and publicity encompasses a host of different activities and possibilities, the top priority is leveraging an author’s platform. That’s how you raise awareness, build interest, and drive sales. Valerie Peterson’s blog post, "Learn Why Publishers…
Why Does It Take So Long? (Part 2 of 2)

Why Does It Take So Long? (Part 2 of 2)

In our previous post, we discussed the first six months of the publishing schedule, including editing, design, marketing and publicity, and typesetting. In this second part, now that you, the author, have your typeset pages, you are ready to print and get into bookstores! Third Quarter: July through September Printing During July, we arrange for printing. This involves getting quotes…
Why Does It Take So Long? (Part 1 of 2)

Why Does It Take So Long? (Part 1 of 2)

Authors Need to Plan from Beginning to End In last week’s post we discussed the sales cycle of your book from end to beginning. This week we take a step back and put the sales cycle in the context of the entire publishing process. You are investigating publishers who might publish your book, or help you to do it yourself.…
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