Author-Centered Publishing

Traditional publishing no longer holds a monopoly on the book industry. Self-publishing, author-centered publishing, and variations of them have laid claim to their own slices of the industry pie. Each has its place serving the needs of different authors, or even the same authors publishing different titles. Most people understand traditional publishing and self-publishing, which represent the two ends of the spectrum. Traditional publishing is the prevailing model under which a traditional publisher acquires the rights to an author’s book, usually through a literary agent representing that author. The publisher agrees to pay the author a royalty—normally a 90 (publisher)/10 (author) split of revenues—in exchange for the author signing over the copyright to the publisher. This royalty split heavily favors the publisher because they must shoulder most costs associated with publishing the book (e.g., editing, design, production, printing, marketing, publicity, sales, distribution). Self-publishing removes the traditional publisher from the process, leaving the author to bear all the costs and handle all the publishing tasks on her or his own (i.e., a do-it-yourself scenario). The author is not exactly alone; many service providers offer all the required services the author needs to publish a book. Only, the author and service provider enter a commodity relationship, in which the primary concern is how much the service costs (i.e., the author wants to pay as little as possible and the service provider wants to make as much as possible). Author-centered publishing is the emerging option situated between these two poles—some call it hybrid publishing.

Author-centered publishing serves independent authors. While these authors could opt for traditional publishing or self-publishing, they choose the author-centered route, because it better meets their needs. The author partners with a service provider/publisher to provide their expertise and know-how, and access their list of industry contacts to publish the author’s book professionally, yet independently. It is a “your book, your way” approach. Authors retain control of their intellectual property, they dictate the publishing timetable, they make editorial decisions, they shape the look and feel of the product through cover and interior design decisions, they actively participate in marketing and publicity strategies, planning, and implementation, and they act as both author and publisher of their own book.

The distinctions between traditional, author-centered, and self-publishing, become easier to see when we look at the type of relationship, approach, author involvement, who is in control, who pays, and what percent of the revenue each party receives.

Factor

Traditional

Author-Centered

Self-Publishing

Relationship Commodity Collaboration Commodity
Approach Do it for you Do it together Do it yourself
Author Involvement Minimized Maximized Maximized
Control Publisher Author Author
Costs Publisher bears costs Author bears costs Author bears costs
Revenue 90% to publisher 60%–80% to author 60%–100% to author

Radius Book Group is an author-centered publisher. We prioritize author relationships, protect author rights, and provide custom professional publishing. Independent authors understand the value of what we bring to the relationship, especially when they have already tried the alternatives and found them less than satisfactory. Their entrepreneurial spirit makes the prospect of taking the risk and reaping the lion’s share of the reward an attractive option. Our superior services may come at a premium, but our publishing packages are still a great value. If you have a book to publisher and are passionate about it, Radius Book Group would love to hear from you. Call 212.961.6390, ext. 110, e-mail info@radiusbookgroup.com, or visit the contact page on our website at http://www.radiusbookgroup.com, to begin your author-centered publishing journey.

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